Successful Ad Campaign part1

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Jef I. Richards

The elements of a good promotional advertising campaign require a well-planned strategy.
It requires constant focus to succeed in advertising! Obviously, the goal of advertising is to make sales, and the only way to do that is to target a narrow group of customers and fulfill their needs.
Companies must create brand awareness to stand out from competitors unless they want to fade away very quickly.
Address your ad to a typical customer

Each sentence or paragraph must be aimed at that typical shopper. So many ads are not motivation enough to tell the consumer what he needs using a profile of what is necessary. Write down the profile of the customer and emphasis when writing your ad. Make sure that you donšt miss what the patron wants as opposed to what you as the seller wants.


Catchy Slogan

Advertisers need catchy slogans to draw audience interest and generate word of mouth about the product. One of the most effective examples came during the 1980s, with Wendy's Hamburgers' "Where's the Beef?" campaign. The company used the line throughout its print, radio and TV advertising, which political candidates and TV sitcoms quickly exploited to their own benefit, according to Alan Guinn on the Business 2 Community website. Such constant repetition creates an awareness that extends the campaign's reach without driving up the marketing budget.