Wednesday, 24 October 2012

The Essentials of Good Banner Design

Banners are promotional materials that can help effectively promote your company and its products and services. Most companys need a good banner because it is what your target customers will see mostly when they are getting familiar with your products. 

Thursday, 18 October 2012

What makes a good commercial?

First of all a good tv commercial schould grab human interest. Commercials need to spark the audiences interest.

Tuesday, 16 October 2012

Psychology of colours in advertising

Have you ever wandered about the influence of colours on your life? Strictly speaking, have you ever thought about their use in advertisements and how they affect your shopping choices?
Colors are known to influence the behavior of a person.

Monday, 15 October 2012

How to make an effective flyer

The main aim of flyers is to promote your business. What do you need to know about its structure and content?
First off you must have a catchy headline.

Sunday, 14 October 2012


Lately I came across a new social phenomena called Piterest. It has gathered over 10 million of users so far and the number is still growing. So what exactly is Pinterest ?

Pinterest is a picture sharing platform that is set up in such a way that you create themed boards to pin pictures to. In addition to pictures, you can also pin videos and discussion groups. 

Successful Ad Campaign part 2

Creating brand awareness

The main think is to embed company's name and logo into the subconscious so that people remeber you and all that your company offers. One of the most most successful ways of brand-awareness advertising is the use of promotional products such as  pens, calendars or refrigerator magnets. It's very effective because it serves as a constant reminder of your brand.

Saturday, 13 October 2012

Successful Ad Campaign part1

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Jef I. Richards

The elements of a good promotional advertising campaign require a well-planned strategy.