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Tuesday 16 October 2012

Psychology of colours in advertising



Have you ever wandered about the influence of colours on your life? Strictly speaking, have you ever thought about their use in advertisements and how they affect your shopping choices?
Colors are known to influence the behavior of a person.
Like blue color is said to have a relaxing effect. Red represents passion and love. A dating website can have red as the background color. Fast food restaurants have bright picture of food beautifully decorated pasted on the walls. This tempts the taste buds of the customer and the customer pounces on the food, eats and leaves quickly. And this is exactly the reaction expected.
BLACK suggests authority, power, boldness, seriousness, is distinguishing and classic. BLUE suggests security, authority, faithfulness and dignity.
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BROWN suggests richness, politeness, helpfulness and effectiveness.
GRAY suggests authority, practicality, earnestness and creativity.
GREEN suggests health, fertility, freedom, freshness, healing, tranquility and jealousy. ORANGE suggests pleasure, cool, excitement, cheer, endurance, strength and ambition. PINK suggests femininity, gentleness, well being and innocence.
PURPLE suggests spirituality, royalty, luxury, wealth, sophistication, authority and mournfulness.
RED suggests excitement, strength, sex, passion, vitality, aggressiveness and commands attention.
WHITE suggests refined, purity, devotion, contemporary and truthfulness.
YELLOW suggests warmth, sunshine, cheer, happiness, jealousy deceit and cowardice.

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